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Blazing Paradigm has landed its third Internet client in six months with last week’s win of matchmaking service SocialNet.com’s $6 million national advertising account. The client was formerly named Relationships.com.
SocialNet.com, Mountain View, Calif., joins the shop’s growing roster of dot-com clients, which include the estimated $3-5 million Food.com account and Snap Technologies’ College Edge service, worth $6 million.
The San Francisco agency has won all of those Internet clients without formal reviews. SocialNet.com was referred to the shop by executives with venture capital firm Accel Partners, Palo Alto, Calif.
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