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New Work Replaces Campaign That Went Flat With Wholesalers
CHICAGO–Foote, Cone & Belding here has been tapped to create a new campaign for Original Coors, a brand that has long been handled by the shop’s sister office in San Francisco. The ads, which carry a new tagline, star recently retired Denver Broncos quarterback John Elway.
Coors Brewing marketing chief Bill Weintraub emphasized that the FCB Chicago role came out of agencywide efforts to brainstorm on new ideas, and that Coors had not shopped the brand or thrown it into competition among the two offices.
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