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Hill, Holliday, Connors, Cosmopulos mobilized both its New York and Boston offices to win Priceline.com’s estimated $15 million ad account last week, sources said.
Agency president Fred Bertino and executive vice president June Blocklin led the team that beat three New York shops: Cliff Freeman and Partners; Merkley Newman Harty; and Wieden & Kennedy. Hill, Holliday executives would not comment; executives at Priceline in Stamford, Conn., did not return calls.
Priceline marks the agency’s second account victory since November, when June Blocklin was put in charge of business development.
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