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DALLAS-Berry-Brown Advertising here has won the $4-5 million account of Aunt Jemima syrups and mixes, adding another key Quaker Oats brand to its client lineup.
Although no formal review process took place, Quaker Oats chose between Berry-Brown and another of its roster agencies, Foote Cone & Belding in Chicago. The account was previously at Jordan, McGrath, Case & Taylor in New York.
Both Berry-Brown and Quaker Oats officials in Chicago declined to disclose annual billings. Spending for 1997 is on target to hit approximately $4.5
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