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SAN FRANCISCO-Ed Dilworth, former president of LVL Advertising in Palo Alto, Calif., is opening an agency devoted solely to creating Web-based advertising. The agency, Rockpile Interactive, will open here in the South Park neighborhood on Sept. 1.
A minimum seven-person staff will launch the new agency, with Dilworth serving as president and CEO.
Sources close to LVL Advertising said some of Rockpile’s new staff is expected to come directly from LVL. Dilworth, who resigned from the agency two weeks ago, would not comment on his shop’s staffing plans.
“I believe Rockpile and LVL will have a good working relationship,” said Dilworth.
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