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Henry Bloch once again is appearing in advertising, but not for the H&R Block tax preparation chain he founded.
This time, he’s seen relaxing on a Midwest Express jet in a new 30-second TV spot
for the airline. “Too bad I can’t deduct this as a home office,” Bloch says in the spot.
The campaign, created by Bender Browning Dolby & Sanderson in Chicago, broke last week in Kansas City, Mo.
In addition to Bloch, well-known Kansas City businessman Ollie Gates is featured.



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