Fila Advises On Urban Etiquette

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

You’re taking an express train to West 4th Street to shoot hoops, but the subway is so packed you can’t get a handhold. What do you do?
Look around for someone good-looking to fall on? Hook your thumbs in the belt hoops of the biggest person you can find? Clear a path and your sinuses with a big, wet “Ah-choo?” Stand confidently, knowing the 2A Technology of your Fila Webber b-ball kicks will prevent you from bumping uglies with fellow passengers?
Those are questions being asked of Manhattan subway riders as part of the Fila/Modell’s subway survival quiz created by Foote, Cone & Belding, New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in