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NEW YORK-Chalk one up for the little guy. New York’s Kidvertisers last week beat Arnold Communications in Boston, DiNoto Lee in New York and The Martin Agency in Richmond, Va., to take the estimated $15 million Nickelodeon account, sources said.
Kidvertisers, a creative boutique with eight full-time employees and about $8 million in billings, is agency of record for Nick Jr., a morning programming lineup, and has worked on a project basis handling licensing, Nickelodeon magazine and international marketing for nearly five years.
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