Rigg's Stages Ad Marathon For Charities

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ATLANTA-C.C. Rigg’s sponsored its second annual “CreateAThon” last week, providing 14 nonprofit organizations with free creative services in a 24-hour work-around-the-clock effort.
Starting at 8 a.m. last Thursday, employees of the Columbia, S.C., shop turned their attention to charities that normally cannot afford to use professional advertising and marketing talent. The pro bono work ran the gamut from conceptual development, copywriting and design on projects ranging from direct mail and brochures to public service announcements for television and radio.



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