Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
FCB Launches New Levi Campaign
SAN FRANCISCO–Foote, Cone & Belding here will begin a branding campaign for client Levi Strauss & Co. on Aug. 4. Six televison spots, sporting cameo appearances by celebrities including rock singer Lenny Kravitz, are designed to “celebrate the individuality of the Levi’s culture,” sources said. A 90-second spot will be shown in theaters.
Eastwood Brew Rides Again
CHICAGO–Miller Brewing in Milwaukee will team up with actor Clint Eastwood to introduce a new beer, Pale Rider Ale, in some California markets this September.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in