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Ammirati Puris Lintas will break a national print campaign for Bali lingerie this week, its first campaign for the Sara Lee division in Winston-Salem, N.C.
The bra and panty ads use metaphorical images, such as a rose trellis and an egg, to tout the products’ fit and comfort. All ads carry the tagline, “The one you love to wear.”
One ad for the new Full Elegance bra line shows a rose trellis and a model in a lacy bra.
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