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Mullen has appointed Rose Cameron to the newly created position of svp, director of interactive brand planning. Cameron will be responsible for building a strategic planning group that focuses on interactive and will help guide strategy for Web site development, customer relationship management (CRM) and direct marketing.
“As our interactive and CRM groups grew, there was a need for the same level of strategic thinking that [initially] attracted clients to us,” said Ted Nelson, evp and director of brand planning for Mullen.
Cameron had been with Ogilvy & Mather for nearly nine years in London, Toronto and most recently, as worldwide group account director on the IBM business in New York.
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