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Reflecting new ownership and a desire to more precisely communicate its niche, online and on-air TV network ZDTV today unveiled a new look and a new name, techtv. The network also made known that it has reached 20 million households and will be launching Sept. 1 in New York City on Time War-ner’s digital cable channels.
One of the catalysts for the image makeover was the purchase of ZDTV in January by Internet mogul Paul Allen’s Vulcan Ventures from Ziff-Davis, which launched ZDTV in 1998.
The network also wants to in-crease awareness that it can deliver viewers who have what it calls a “digital lifestyle,” said its evp and COO, Joe Gillespie.
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