Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Some investors worried that, with the dot-com implosion, the ad industry, which was only too happy to rake in the money from the Internet wizards and their financial backers, would hit a rough patch. Super Bowl XXXV’s telecast was as bereft of dot-com ads as XXXIV’s was full of them, yet CBS enjoyed a $200 million payday.
Interestingly, many of the ads during the big game were as ordinary or inane as in past years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in