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Remember Nokio? Sharp-eyed viewers of the last episode of Melrose Place in 1995 may recall that the “Nokio” cellular phone got about 3.5 minutes of airtime. During what was a comparatively conservative era for TV product placement, many faux brand names managed to turn up on the set of a movie or TV show.
Nowadays, producers and the stars themselves have apparently relaxed. Viewers of the X Files, Popular, Spin City and Dharma & Greg, among others, see characters unabashedly using a Nokia phone.
But back in ’95, TV producers were sufficiently concerned about the illegality of product placement, so they greeked, however lamely, the Nokia brand name.
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