Temerlin McClain will break a campaign Nov. 1 for a limited edition, L.L. Bean-branded 2001 Subaru Outback.
The campaign is the first since Subaru of America in Cherry Hill, N.J., and L.L. Bean of Freeport, Maine, entered into a multi-year, strategic marketing partnership in February. The agreement calls for the model to be the sole vehicle featured at L.L. Bean retail outlets and in its merchandise catalogs.
A 30-second television commercial shows a hiker in the rain who escapes into his Subaru Outback.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in