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Princess Picks Final 5; Kicks Off DR Search
LOS ANGELES—The review for Princess Cruises’ $20 million creative and media account has narrowed to five shops. The seagoing vacation marketer has also begun a search for an agency to handle its collateral and direct response business. Finalists in the current review include Lowe Lintas & Partners, New York; McCann-Erickson and Suissa Miller, both Los Angeles; BBDO West, San Francisco; and incumbent J. Walter Thompson, Chicago. Spending for the cruise line is likely to increase, as it has six new ships currently being built or on order.
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