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Leo Burnett’s recently renamed interactive division, Chemistri, may partner with other companies in the Bcom3 network and could become a separate division under the holding company.
“The global aspect of the Internet leads us to think about what we must be doing to build the business,” said Chemistri co-CEO Kurt Karlenzig. “For the time being, we’re looking at our opportunities and alignments with Leo Burnett.”
Chemistri in Chicago now has 50 staffers; when it debuted seven years ago, it had seven employees.
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