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Long Haymes Carr in Winston-Salem, N.C., and The Richards Group of Dallas turned up among the seven contenders pitching the $20 million ad account of TJX Cos.’ T.J. Maxx stores.
Also pursuing the retailer’s business are: Hill, Holliday, Connors, Cosmopulos, Boston; Bates USA and Cliff Freeman and Partners, both New York; Campbell Mithun, Minneapolis; and Euro RSCG Tatham, Chicago.
The contenders were chosen based on broadcast creative acumen and experience with retail accounts, according to officials with Pile and Co.
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