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The partners at a business litigation firm in Los Angeles may have thought their recent direct-mail promotion would be the bomb. But now they’re engaging in damage control.

In a story that just begs for endless puns, Quinn Emanuel Urquhart Oliver & Hedges recently emphasized the idea that business is war by mailing fake grenades to 600 potential clients. The project, well, blew up in the company’s face when the packages caused bomb scares at two locations.

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