THE CHEAP ANDTHE BEAUTIFUL

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

A pair of legs walks across the screen. Then a blonde doll in a bikini is photographed on the beach, accompanied by a beach ball and horse. Meanwhile, the hands of the person moving her about come into view.

“We don’t spend a lot on supermodels,” says the voiceover, “so you don’t spend a lot on NatraTaste.”

This spot is one of two 15-second ads by Pedone & Partners in New York for Stadt Corp.’s NatraTaste sugar substitute.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in