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At first glance, The Texas Chain Saw Massacre might not seem the best movie to parody in a commercial. Hitchhiking necro philiacs and sexually confused, chain saw-wielding maniacs aren’t the friendliest people. And you might think twice about paying homage to a film Harper’s once called “a vile piece of sick crap … with literally nothing to recommend it.”
Nike didn’t see it that way. No stranger to controversy, the sneaker maker took its chances last summer and rolled out “Horror,” a darkly funny, beautifully shot Chain Saw parody created by Wieden + Kennedy.
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