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Startup company dotLA this week launches a multifaceted ad campaign with the aim of driving interest in “.la” as an alternative to the nearly ubiquitous “.com” suffix used in Internet addresses.
The effort, centered on the theme “The dawn of a new dot,” is from local shop Fotouhi Alonso Advertising as part of a marketing push valued at more than $12 million. Ads break Jan. 8 in the Los Angeles Times and continue with radio and outdoor ads, as well as a host of ancillary efforts.
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