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19492000Room for Improvement
“[Flying] used to be so special. It was like the old cruise ships,” says Sarah Block, creative director on Delta Airlines at Leo Burnett.
So it would seem in looking at a print ad from 1949 asserting that flying in Delta’s spacious “Sky Lounge” would leave business travelers feeling “fit as a fiddle” and “in the mood to make a million.”
Current ads from the Chicago agency try to “be up-front and honest about how much it sucks to fly right now,” says Block.
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