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The estimated $20 million-plus dotTV creative ac-count has a new address: Siltanen/Keehn, which won the domain-name registry’s business last week after a review involving several other undisclosed West Coast shops.
Carat in Los Angeles won the Internet advertiser’s media planning and buying, also after a review of several undisclosed local media shops. TBWA\Chiat\Day in Playa del Rey, Calif., the incumbent for creative and media, did not participate.
“It was just time for us to go off in a different direction,” said Rob Kostich, senior director of marketing, on the decision to change agencies.
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