Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“Welcome to hell,” sneers No. 59. “I’m Mr. Rourke, your host.”
The football giant stands with several other black-clad players under a sadistic sun on a dirt field baked by the relentless heat and set back a few yards from the barbed-wire entrance. Rising around them are 150-foot stone cliffs.
The sounds of voices screaming, explosions reverberating, shattering glass and groaning machinery bounce across the foundry floor like angry metallic Ping-Pong balls. Smoke slithers through the air.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in