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In the time-honored tradition of eccentric characters who have gone before—including Curtis the stockboy and the flake collector—the latest Kellogg’s Frosted Flakes campaign may serve up the most memorable yet. Meet Joe and Tommy, two lovable losers who take a taxicab out to the wilderness in hopes of finding their inner Tony. “We’re playing off the notion of guys in search of their manly selves, looking for the animal within,” says CD/copywriter Ned Crowley of Leo Burnett in Chicago.
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