Talbots last week unveiled print advertising tied to the Nov. 7 presidential election, as well as an effort featuring The Jetsons cartoon family.
One full-page color ad features a mother and daughter in a voting booth. The headline reads: “Clothes de-signed for models … Role models.”
The ad is part of the biggest ad campaign ever for Talbots, the specialty retailer and catalog merchandiser. The marketing effort was developed by Arnold Worldwide, Boston, in conjunction with Talbots’ in-house creative team, and includes TV spots for talbots.com
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