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The selection last week of BBDO Worldwide to handle the $250 million Cingular Wireless account has sent shock waves through the Southern ad community and triggered the resignation of one senior marketing executive at the client, sources said.
Wendy Clark, the director of advertising at Atlanta-based Cingular, who served on the selection committee, said her resignation last Thursday was related to the review process, but she would not elaborate.
Sources said Clark made a hasty exit after she and her boss, Larry Powell, vp of advertising, reached a decision with the other members of the selection committee, only to be overturned.
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