Amica Goes to Post & Partners

After three years of being "The people you want around, just in case," Amica has decided that the people it wants around are from Post & Partners. The insurance company last week announced that it is shifting its $20 million advertising account from RDW Group to the New York agency, formerly known as Emmerling Post Advertising.The two shops vied for the business after Amica narrowed its search from four agencies, which included Deutsch's office in Boston and Cronin & Co., Glastonbury, Conn., sources said. Amica, Lincoln, R.I., had been one of RDW's largest clients and provided the agency with a national showcase. Work for the client included multimedia efforts featuring the aforementioned tagline. The Providence, R.I., agency will continue working with Amica through the end of the year, agency executives said."They were a great client and an important part of this agency's growth," said Michael Doyle, RDW president. Doyle, however, in-sisted that the financial impact on the agency will be minimal.He said that no layoffs are expected in light of several new-business wins, including Standard MEMS, a manufacturer of sensors and other components used in a range of consumer and industrial products. The global account carries a budget of $7 million, said RDW senior vice president Josh Fenton. Work for the Burlington, Mass., client includes print advertising, tradeshow support and online initiatives. "They're a company with the most intriguing technology because of its explosive ability to change how products are constructed by making them smaller, better, and faster-performing," Fenton said. "For RDW, it's a very interesting challenge. We're at the beginning of the maturation period for the technology." RDW is the first agency of record for the client, which targets R&D directors at major corporations, manufacturing design and product engineers.Separately, RDW hired senior art director Jeff Dahlberg, who formerly held the same title at Ogilvy & Mather in Dallas. Dahlberg, whose experience includes work with clients such as Kodak, GTE, American Express and Hershey's, will work on a variety of consumer accounts. "With Dan Madole, this gives us two very senior, very accomplished art directors," said Fenton. Dahlberg will report to executive creative director Jeff Patch, Fenton said.

Brand Marketing

Amica Goes to Post & Partners

Rebecca Flass

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Rebecca Flass