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Online marketing firms continued to churn last week, with a major restructuring at Interpublic Group’s Zentropy Partners and layoffs expected to begin soon at Omnicom’s Razorfish.
Zentropy, Cambridge, Mass., is being aligned with McCann-Erickson WorldGroup’s MRM Worldwide network. Mc-Cann is also owned by IPG.
Razorfish, New York, intends to slash 6-8 percent of its 1,800-plus global workforce, and some analysts anticipate bad news in earnings statement due out this week, sources said. Razorfish employs several hundred staffers in its Cambridge office.
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