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BKN Media, the buyer of record for Montgomery Ward, is closing its 30-person Chi-cago office, putting the Midwest retailer’s estimated $75 million media buying business in play.
The advertiser was expected to decide where to put its media buying probably as early as this week, sources said. Whether the account goes into review or is moved to another shop, Ward is unlikely to look outside Chicago, sources added.
The decision to close BKN Media followed the announcement last week by the parent company, kid-programming and production company BKN Inc.,
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