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Chemistri, Leo Burnett’s recently renamed interactive unit, may partner with other companies in the Bcom3 network and could become a division of its own under the holding company.
“The global aspect of the Internet leads us to think about what we must be doing to build the business,” said Chemistri co-CEO Kurt Karlenzig. “For the time being, we’re looking at our opportunities and alignments with Leo Burnett.”
Chemistri in Chicago now has 50 staffers; when it debuted seven years ago, it had seven employees.
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