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Looking to retool its marketing efforts and gain a higher profile in the technology employment arena, MacTemps has tapped Bronner Slosberg Humphrey and Edelman Public Relations after separate reviews.
Bronner bested incumbent Greenberg Seronick O’Leary & Partners in Boston and undisclosed others for the $5 million MacTemps advertising and direct marketing assignment. Greenberg’s loss was tempered by its acquisition last week of the estimated $3 million account of Stoughton, Mass.-based Sarah Michaels, makers of a line of specialty bath and body products.
For MacTemps’ public relations assignment, Edelman in New York prevailed over a field of undisclosed contenders.
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