HBO Begins at Square One

Initiates Regional Promotional Push at Dallas Shop
DALLAS–Square One here was tapped by Home Box Office to front regional promotional work as part of the New York-based cable television service’s newly formalized field marketing program.
The assignment will involve increasing HBO’s new subscriber base through strategic alliances with various retailers and packaged-goods companies, according to Square One business development director Rick Raymond. No potential partners have been inked yet, but negotiations are under way, said Raymond.
Sources estimated billings at $3-5 million annually.