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‘Hopping Little Joint’ Switches Ad Partners
ATLANTA–An unsolicited pitch letter from Fricks/Firestone here to Logan’s Restaurant led to meetings between the two parties and, ultimately, the client’s $4-5 million account moving without a review to the agency.
The business had been with Gish, Sherwood & Friends in Nashville, Tenn., where Logan’s is headquartered. That agency will continue to service the account through October. Fricks is currently planning a fourth-quarter effort.
According to the president of the roadhouse-type restaurant chain, Edwin Moats, the timing of Fricks’ correspondence was fortuitous.
“We were ready to make a change and I was quite sure what I was looking for [in an agency],” Moats said.
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