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Account Service, Growth Functions Split
CHICAGO–Promotional marketing agency Frankel & Co. here has instituted a new corporate structure that splits the shop into two specialized business units.
The first unit, which keeps the Frankel name, encompasses the agency’s core promotions and marketing work–including the efforts of its Frankel Marketing Events group –for such clients as McDonald’s, Target, United Airlines and Visa. Jim Mack, previously agency president, takes the title of chief executive officer for Frankel.
The second business unit, dubbed New Ventures, will be devoted to development functions.
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