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mediaIDEAS onPoint: Percentage of all Android Tablet Apps Used on Kindle Fire

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By Publishing Executive Staff

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This week’s mediaIDEAS onPoint presents the growth of usage on Amazon’s Kindle Fire. Data from Flurry shows that Kindle Fire apps represented 3 percent of all Android tablet app usage (or app sessions) in November 2011, but grew drastically to 36 percent of all Android tablet app usage by January 2012. As a comparison, Samsung Galaxy Tab led the pack in November, representing 63 percent of all Android tablet app usage, but tied Amazon for first in January 2012.

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Publishing Executive Staff

Publishing Executive serves as the most reliable resource of insight and analysis on the magazine media industry. We provide the most intelligent coverage of the publishing industry, from strategic management insight and digital publishing innovations to production, marketing, audience development and more. The publication was acquired by Adweek in September 2020.

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