Improv Eggspert

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Comedian Jonathan Winters and his cast of colorful characters return for a new round of TV spots for the California Egg Commission.
Four 30-second spots from Evans, Hardy + Young break this week throughout the state, backed by an estimated $3 million media budget.
The commercials (one is shown here) are an evolution of last year’s work, which introduced Winters as spokesman for California Fresh Eggs. And like last year, Winters didn’t work from a finished script.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in