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If it’s not the shortest agency-client relationship on record, it’s close.
EarthLink Networks last week parted ways with Ground Zero, Marina del Rey, Calif., its agency of just three weeks, sources said. The client is in talks with BBDO West, Los Angeles, a finalist in its last review, to handle a $2-3 million test project, sources said.
Abrupt changes are nothing new for EarthLink. The company earlier split with Mendelsohn/Zien Advertising, Los Angeles, after just four months.
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