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The Martin Agency of Richmond, Va., is one of six agencies vying for Nickelodeon’s estimated $15 million branding account, sources said.
Other contenders include Young & Rubicam, Fallon McElligott and DiNoto Lee, all New York, and Arnold Communications, Boston. New York-based Nickelodeon is also said to be considering an undisclosed shop.
Last July, Martin won the $8-10 million creative business of Nickelodeon’s sister cable television network, Nick at Night/TV Land, over an initial field of 25 advertising agencies.
Contenders with a TV and/or kids’ products branding background include Y&R (Mattel), Fallon (FAO Schwarz) and DiNoto (CNN).
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