Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Progressive Insurance has placed its planned $70 million account into review, ending a brief relationship with New York’s Arnell Group Brand Consulting.
Sources said the client is contacting shops in the Southwest, East and Midwest to handle a greater load of direct response television and direct mail chores. The client is expected to nearly double its estimated 1998 budget of $30-40 million.
Arnell chairman Peter Arnell said the Cleveland-based auto insurance company was looking for an agency with direct marketing capabilities–something his shop does not offer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in