Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In keeping with its efforts to align global brands with global agencies, Procter & Gamble consolidated creative responsibility for its Vidal Sassoon haircare line at Leo Burnett here. Euro RSCG Tatham loses the $31 million U.S. account and Europe to Burnett, which has handled Asia and Latin America. The shift of duties is effective Nov. 1.
However, in another consolidation, Burnett is losing creative responsibility for P&G’s Crest toothbrush line to D’Arcy Masius Benton & Bowles, New York, agency for Crest toothpaste, effective Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in