F+W Media Acquires The Martha Pullen Company
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(Press Release) NEW YORK – February 16, 2012—F+W Media, Inc. today announced the acquisition of The Martha Pullen Company, a leading ecommerce provider, event producer, and content company in the sewing and craft category. In addition to the Martha Pullen Company’s media portfolio, the acquisition included its fulfillment operations and extensive sewing and craft inventory. The Company was acquired from Hoffman Media, LLC and terms of the deal were not released.
“This is an important strategic acquisition for F+W, as we move more directly into the hard goods product fulfillment arena by offering these goods through our ecommerce stores,” said David Nussbaum, F+W Media Chairman & CEO.
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