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Acquires 40 Additional Pizza Hut Markets
DALLAS–Two days after being dismissed by Plano, Texas-based Frito-Lay, TLP here added approximately $15 million in field marketing and spot media buying for 40 additional Pizza Hut franchise co-ops, the agency said last week.
TLP president and chief executive officer Bruce Orr said the added Pizza Hut work “makes up some” of the lost Frito-Lay business. He did not disclose the amount of the Frito-Lay billings.
TLP said it now handles duties for more than 4,500 Pizza Hut restaurants nationwide.
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