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Cheez Mania Win, Slim Jim Ads Take Conn. Shop in New Direction
BOSTON–Fresh from winning Nabisco’s Cheez Mania account, executives at North Castle Partners last week said the shop is repositioning itself as a teen marketing force.
The Stamford, Conn., agency beat out fellow roster shop Foote, Cone & Belding, New York, to land the $4 million assignment, which includes media chores as well as repositioning Cheez Balls and Curls as “Cheez Mania” in an attempt to take on the category leader, Frito-Lay’s Cheetos brand.
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