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Radio Shack’s Hispanic Marketing to Be Assigned to Dallas Firm
DALLAS–Tandy Corp. of Fort Worth, Texas, is expected to name Dallas agency Dieste & Partners as the new Latino marketing specialist for its Radio Shack Electronics Stores, for what sources say is a $5-10 million account.
Dieste was chosen over Bromley, Aguilar & Associates in San Antonio and Casanova Pendrill Publicidad of Irvine, Calif., according to insiders.
Dieste & Partners president Tony Dieste, who declined comment, referred calls to the client.
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