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State Earmarks $33 Mil. for Its Electric Deregulation Campaign
CHICAGO–The impending deregulation of the electric industry has prompted the Public Utilities Commission of Ohio to launch a $33 million review to find a shop that can educate consumers on their new choices.
The state agency put out a wide-ranging proposal request covering three distinct areas: advertising, public relations and market research.
“We’re looking for it all–anything it will take to let Ohioans know what their choices are,” said Lee Veroski, educational programs administrator for the commission, which goes by the acronym PUCO.
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