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Oracle Corp. targets “mad as hell” business travelers in a $5 million campaign launching its e-Travel subsidiary.
Created by Harpell/Martins & Co., Maynard, Mass., ads are tagged, “Where business goes for business travel.”
Oracle e-Travel lets companies set and enforce policies and negotiate with vendors. Fidelity Investments, Coca-Cola and Unisys are among users of the service.
Executions seek to “empower” corporate travel managers and business people who are looking for better airfare, hotel and car rental deals online, according to agency creative director David Abend.
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