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By Steve Krajewski
DALLAS–Campbell Soup Co. is pitting three of the country’s top Hispanic advertising agencies against each other as it prepares a return to Spanish-language marketing after a lengthy hiatus.
Sources last week said Bromley, Aguilar & Associates in San Antonio and New York shops The Bravo Group and Siboney USA have been asked to make final presentations to executives at the Camden, N.J.-based company in the coming weeks.
Executives at those agencies either could not be reached or declined to comment.
Rob Desatnick, the Campbell Soup marketing executive leading the review, did not return calls.
Insiders said the client had not discussed potential billings for the account, though one agency executive expected it to be in the $5-10 million range.
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